TastePlan

For tonight, the weekend, or the whole week

It’s Tuesday. Stillhaven’t decided on dinner?

One sentence becomes dinner tonight, a Saturday menu, or a full week of meals — built for your household, allergies included.

1,284 plans generated this week

Cuisines TastePlan cooks

TastePlan generates recipes and weekly meal plans across 16+ cuisines, including Thai, Ethiopian, South Indian, Sicilian, Levantine, Cajun, Peruvian, Vietnamese, Moroccan, Japanese, Oaxacan, Georgian, Korean, Greek, Turkish, and Nordic.

How it works

One sentence. The right kind of answer.

01

Type a sentence

"Dinner tonight, 30 min, kid-friendly." Or "Saturday menu for 6." Or "Full keto week."
02

We figure out what you meant

A single recipe, a dinner-party menu, or a 7-day plan — we pick the shape that fits your ask.
03

Shop & cook

Per-recipe prep/cook times, ingredient lists you can copy, and a shopping list for weekly plans.

What you’ll get

A real week, not a demo.

Every plan is personalised — right down to which nights are quick and which are showpieces.

Mon
  • DinnerMiso-butter salmon rice bowls
  • 25 min · toddler gets plain rice + salmon
Tue
  • DinnerSmashed chickpea tacos al pastor
  • 20 min · kid version with cheese & avocado
Wed
  • DinnerLemony orzo with crispy chicken thighs
  • 30 min · make extra for lunch
Thu
  • DinnerWeeknight Thai red curry
  • 25 min · jasmine rice
Fri
  • DinnerSheet-pan harissa salmon + cocktails
  • 40 min · cocktail: smoked paloma
Sat
  • DinnerSlow-roasted pork shoulder tacos
  • 3 hr · kid tacos with less heat
Sun
  • DinnerSunday ragù with pappardelle
  • 1 hr active · freezer-friendly leftovers

Example week for a family of 4 with a toddler and Friday-night drinks.

Early users

Cooked for real households.

My household went from 'what's for dinner' panic every night to opening the fridge and knowing exactly what to do. The shopping list alone saves me an hour a week.

Sara K.

Parent of 2, Brooklyn

I fed it my girlfriend's allergies and my macros and it just worked. Not 'AI slop' — actual recipes we'd cook.

Marco R.

Software engineer, Berlin

Kids' meals that aren't sad, a smoothie for my training days, and cocktails for Fridays. One app, one price.

Priya V.

Triathlete & mom, Austin

Tested it against 5 competitors. TastePlan was the only one that understood 'Nordic pantry' without dumbing everything down.

Jonas A.

Food blogger, Oslo

I'm 71 and I figured it out in two minutes. No quiz, no upsell, no nonsense. Just tell it what you want and it cooks.

Ruth E.

Retired teacher, London

It learns. Two weeks in, every plan feels like it was written by a friend who actually knows my fridge.

Eve S.

PhD candidate, Toronto

Marcus, TastePlan's founder

Made by one tired household

We got tired of the Sunday planning spiral.

Hi — I’m the founder. I built TastePlan because I wanted to stop opening 12 browser tabs every Sunday. If it’s not working for you, email me: me@jovan.se.

Pricing

One plan. Everything in.

No feature tiers. Kids’ meals, smoothies, and weekend cocktails are bundled into every plan. Three free plans to try before you pay.

Monthly

$9/month

Start small — cancel anytime

Unlimited weekly plans
Kids' meals, smoothies, and weekend cocktails
Allergies, dislikes, and cuisines respected
One-click shopping list, deduplicated
Cancel anytime
Most popular

Yearly

save 27%

$79/year

$6.58/mo · 2 months free

Unlimited weekly plans
Kids' meals, smoothies, and weekend cocktails
Allergies, dislikes, and cuisines respected
One-click shopping list, deduplicated
Cancel anytime

Lifetime

best value

$199one-time

Pays for itself in ~2.5 years

Unlimited weekly plans
Kids' meals, smoothies, and weekend cocktails
Allergies, dislikes, and cuisines respected
One-click shopping list, deduplicated
Cancel anytime
First 1,000 customers — then retired.
Family
Coming soon

Up to 4 household profiles, Netflix-style.

$129/yr · $299 lifetime

14-day money-back guarantee · Cancel anytime

FAQ

Good questions to ask first.

Which plan should I pick?+

Yearly is the sweet spot — 27% off and pre-paid means you don't think about it again for a year. Monthly is perfect if you just want to kick the tyres.

How many plans can I generate?+

Three free to try. After that, any paid plan gets you unlimited weekly plans and regenerations.

Does it really understand allergies?+

Yes. Allergies are treated as hard constraints — TastePlan never puts an allergen in a recipe, including hidden ingredients like soy in a sauce.

Can I cancel anytime?+

Yes, and you get a 14-day money-back guarantee on the yearly plan. Monthly cancels at the end of the current period.

What's the Lifetime plan?+

Pay once, use forever — limited to our first 1,000 customers. Covers every feature we release under v1.x.

Can I switch from Monthly to Lifetime later?+

Yes — any Monthly or Yearly charges in the last 60 days credit toward your Lifetime purchase. Email us and we'll take care of it.

Is my data private?+

We never sell or share your data, and we don't send what you type to outside services. You can delete your account and every plan anytime.

Where does the cooking part happen?+

Everything runs on our own servers — no OpenAI, no API fees passed on to you. That's how we keep it at $9.

Do you offer student or education discounts?+

Not yet — but we're working on it. Email me@jovan.se with a .edu address and we'll sort you out manually.

Your week is one sentence away.

Three free plans before you pay. Fourteen-day money-back after that.